You know you understand your story only if you can tell it keeping it simple, clear and short. What if “short” means seven words? Well, then you might use the skill of writing headlines. They need to be brief and to the point. Informative and catchy. Exciting but not misleading. Create a headline and sell and tell your story with a little help from the former BBC Online journalist, now InterComm’s executive communication consultant Rafał Motriuk. With your headline and your story will you be able to leave your audiences hungry for more?